Preferences
Preferences sync user consent across any device, with a singular log of all user preference events.
Preferences helps you collect, store, and orchestrate user preferences and consent choices across all your systems. From marketing preferences to privacy choices, this centralized solution ensures that user decisions are consistently honored throughout your technology stack.
Key benefits include:
- Unified Preferences across all collection points
- Consistent enforcement of preferences in all connected systems
- Complete audit trail of all preference changes
- Flexible data model for capturing both simple and complex user choices
Preference Management Overview
Use Transcend Consent Management and DSR Automation to handle preference management use cases.
Preference Management Implementation
Use Transcend Consent Management and DSR Automation to handle preference management use cases.
Partition Keys
Partitioning preference data with partition keys
Configuring Custom Purposes for Preference Management
Learn how to persist consent preferences on your backend
Consent Purpose Provenance
Learn how Transcend records where each purpose consent value last changed, how that appears in the Admin Dashboard, and how consent-workflow DSRs show why a purpose changed.
Storing Consent Preferences
Persist consent preferences with Preference Management, and synchronize consent across devices
Double Opt-In Requests
Initiating Double Opt-In purpose changes to require email verification before purpose is updated.
Preference Access Links
Learn how to implement preference access links in your marketing emails to redirect users to the Privacy Center for simple management of user preferences.
Multi-brand Privacy Center Implementation
Display and update user preferences across multiple organizations in your Privacy Center.
Inbound Webhook Triggers
Guides for configuring inbound webhook triggers for common Preference Management integrations.