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Multi-brand Privacy Center Implementation

With Transcend's Preference Management and Multi-brand Privacy Center, you can create a unified Privacy Center that allows users to manage their preferences across multiple brands or organizations. This is particularly useful for companies with multiple subsidiaries or brands that want to provide a consistent user experience while respecting individual brand identities.

To implement a Multi-brand Privacy Center, you need to have:

  1. A Transcend account with access to the Preference Management and Privacy Center features that is set up as parent organization.
  2. Child organizations (brands) that are set up as children to the parent organization. Each child organization should have its own Privacy Center and Preference Management settings.
  3. The organizations must be configured to use Transcend Authentication for user identity verification.

Setting up Multi-brand Privacy Center involves the following main steps:

  1. Configure Preference Managment for Your Parent and Children Organizations: Establish a centralized repository for managing user preferences per organization.
  2. Set up Multi-brand Privacy Center: Set up a Privacy Center that aggregates preferences from multiple brands.

To set up a Multi-brand Privacy Center, follow these steps:

  1. Show Communication Preferences: In the parent organization, navigate to the "Privacy Center" > "General Settings" page in the Admin Dashboard and enable the "Show Communication Preferences" option. This will make the Privacy Center the centalized location for managing user preferences across all brands.

  2. Select Child Organizations: In the same settings page, select the child organizations (brands) that you want to include in the Multi-brand Privacy Center. Child brands will appear in the order selected.

  1. Save Changes: Click Review Changes & Publish on the same page to save and publish your changes onto your Privacy Center. You can visualize your changes by going to "Privacy Center" > "General Settings" and clicking ‘View Live Privacy Center’. Changes will be reflected in the "Communication Preferences" section of the Privacy Center.