Preference Management Overview

Transcend's out-of-the-box Consent Implementation configuration provides a user experience for data subjects to provide their consent across the purposes: Functional, Marketing, Analytics, and SaleOfInfo. These are the four most common consent preferences needed to comply with global laws like the GDPR, LGPD or CPRA.

This guide details how the default consent purposes can be extended with additional custom purposes that can enable users to manage a larger set of preferences that relate to your business.

Some common use cases include

  1. Opt in/out of SMS, email, and/or push notifications
  2. Opt in to newsletter or demo
  3. Opt in/out of sensitive information (note: you may also choose to use the Analytics purpose for this use case)
  4. Opt in/out of SNAP Privacy Protection for session recording technologies.

In addition to the more standard use case, you can use custom purposes to achieve the following setups:

  1. Always block a data flow, cookie, regardless of consent preferences.
  • This can be done globally, or in a specific experience.
  • An example of blocking a data flow in a specific experience could be blocking Google Analytics in specific EU countries that do not allow for Google Analytics.

See here for a complete guide on this specific use case.

For step-by-step instructions on setting up custom consent purposes, refer to our Configuring Custom Consent Purposes for Preference Management article.