Integrations

We provide a few built-in third-party integrations which allow you integrate consent rules with third party providers or auto-enable privacy-preserving features in third-party trackers.

These integrations can enable you to tag certain known tracker domains as essential, which would otherwise have to be tagged as Analytics/etc.

✅ Consent rules

Google Consent Mode

We automatically integrate our default Functional, Analytics and Advertising tracking purposes into Google Consent Mode. This integration automatically updates Google Consent Mode whenever consent changes. This is supported by Google Tag Manager, Google Analytics, and Google Ads Conversion Tracking. Read more about this mode:

• Consent Mode (beta) - Analytics Help
• About consent mode (beta) - Google Ads Help

Our default consent mapping with Google Consent Mode is as follows:

• Analytics → analytics_storage
• Advertising → ad_storage
• Functional → { functionality_storage, personalization_storage, security_storage }
• SaleOfInfo → ads_data_redaction (enabled when SaleOfInfo is opted-out)

🚫 Do-not-sell integrations

We automatically override requests to some known trackers to proactively opt-in to privacy-preserving feature flags for CCPA/CPRA do-not-sell compliance. This can mean enabling a search query parameter or replacing domains with compatible less-privacy-invasive alternatives.

💡 These integrations are enabled by default if you offer users the ability to opt out of SaleOfInfo.

We refer to these as Transcend Privacy-Enhancing Tracker Overrides.

Google Ads Restricted Data Processing (RDP)

We override Google Ads / Doubleclick requests to enable their "Restricted Data Processing" mode. Read more about this mode:

• Restricted data processing (CCPA) settings in Google’s publisher ad tags — AdMob & AdSense program policies
• Helping publishers comply with the California Consumer Privacy Act (CCPA) — Ad Manager and Ad Exchange program policies

Facebook Pixel — Limit Data Use (LDU)

We override Facebook Pixel requests to enable their "Limited Data Use" feature, which limits how data can be stored and processed by Facebook based on local laws. Read more about this feature:

• Data Processing Options for Users in California — Facebook for Developers
• Limiting How Data is Used for People in California — Facebook for Business

YouTube Privacy-Enhanced Mode

We automatically override youtube.com requests to use youtube-nocookie.com, provided as part of YouTube's "Privacy-Enhanced Mode". Read more about this mode:

• Turn on privacy-enhanced mode — YouTube Help

Vimeo Do Not Track Mode

We automatically override player.vimeo.com requests to enable their dnt (Do Not Track) player parameter. Read more about this parameter here.

Wistia Do Not Track Mode

We automatically integrate with Wistia's embed APIs and override fast.wistia.com iframe requests to enable the doNotTrack option. Read more about this option:

• doNotTrack - Embed Options and Plugins - Support - Wistia

🌐 Browser standards

We automatically opt users out of unessential tracking when any of these browser features are enabled:

• Do-Not-Track

We automatically opt users out of 'sale of personal information' tracking purposes when any of these browser features are enabled:

• Global Privacy Control (Brave sets this on by default)

We are considering integrating with the new Advanced Data Protection Control standard designed to support a bannerless web with browser-provided consent signals.