We provide a few built-in third-party integrations which allow you integrate consent rules with third party providers or auto-enable privacy-preserving features in third-party trackers.
These integrations can enable you to tag certain known tracker domains as essential, which would otherwise have to be tagged as Analytics/etc.
We automatically integrate our default
Advertising tracking purposes into Google Consent Mode. This integration automatically updates Google Consent Mode whenever consent changes. This is supported by Google Tag Manager, Google Analytics, and Google Ads Conversion Tracking. Read more about this mode:
Our default consent mapping with Google Consent Mode is as follows:
We automatically override requests to some known trackers to proactively opt-in to privacy-preserving feature flags for CCPA/CPRA do-not-sell compliance. This can mean enabling a search query parameter or replacing domains with compatible less-privacy-invasive alternatives.
💡 These integrations are enabled by default if you offer users the ability to opt out of
We refer to these as Transcend Privacy-Enhancing Tracker Overrides.
We override Google Ads / Doubleclick requests to force-enable their "Restricted Data Processing" mode. Read more about this mode:
- Restricted data processing (CCPA) settings in Google’s publisher ad tags — AdMob & AdSense program policies
- Helping publishers comply with the California Consumer Privacy Act (CCPA) — Ad Manager and Ad Exchange program policies
We override Facebook Pixel requests to force-enable their "Limited Data Use" feature, which limits how data can be stored and processed by Facebook based on local laws. Read more about this feature:
- Data Processing Options for Users in California — Facebook for Developers
- Limiting How Data is Used for People in California — Facebook for Business
We automatically override
youtube.com requests to use
youtube-nocookie.com, provided as part of YouTube's "Privacy-Enhanced Mode". Read more about this mode:
We automatically override
player.vimeo.com requests to force-enable their
dnt (Do Not Track) player parameter. Read more about this parameter:
We automatically opt users out of unessential tracking when any of these browser features are enabled:
We automatically opt users out of 'sale of personal information' tracking purposes when any of these browser features are enabled:
- Global Privacy Control (Brave sets this on by default)
We are considering integrating with the new Advanced Data Protection Control standard designed to support a bannerless web with browser-provided consent signals.